Writing an excellent testimonial to promote product or services of a company is quite a tough job. It is because this particular type of writing requires honesty, genuineness and authenticity, which is however, not required by other sorts of writing tasks. Testimonials are used on the websites of different types of businesses to promote their products and services by using word of mouth publicity. By checking out the testimonials of a certain product consumers can easily determine whether a product is worth buying or not. However, because of the many years of experience of purchasing products online, consumers have a developed a sharp sense of determining the sincerity level or genuineness of a testimonial, which in turn has made this writing even more challenging.
Learn how to write a testimonial, which is genuine and valuable, by adhering to the following tips and techniques.
In order to write a legitimate and valuable testimonial about a particular product you will first need to use it. While using the product, keep tabs on its every specific detail and usage.
For instance, if you want to write a testimonial on the new iPad, you will have to use it first and see how it operates and do certain tasks. You will need to take notes of its different features and how those features would help you with your task. You will need to check how long it can be used if you do certain tasks.
All these specifications will help you in writing a valuable and informative testimonial. Testimonial writing is just like sharing your experience with others. It helps other to decide whether they should purchase the product or not.
You can also use a little story about how you overcame your doubts about the product. It is quite an impressive technique to make your testimonial more compelling and genuine. Tell the audience about what doubts you had when you first came across the product. Explain your doubts in brief detail and then tell them how the product helped your overcome those doubts and eliminate your fear. Remember that audience gives more consideration to such testimonials than the ones that doesn’t involve any story but just a plan testimony.
The testimonial about a product can be made more impressive and effective if the writer of the testimony is an expert. For instance, you can make your testimonial on iPad more effective if you are a tech geek or an expert in handling different sorts of gadgets. However, you have to prove it in your testimony and only then the audience will believe in your statement about the product. However, if you not an expert and just a simple user or consumer, don’t fake it.
Make sure that you keep tabs on your writing style when writing the testimony. Do not just insert all the testimonies on one page or in a single line. It is advisable that testimonies should have the name of the writer and the name of his city. Check the testimonial before inserting it in your official website.